What you publish, how often, and in what tone — across the three levels of need. Click an awareness stage to highlight the matching need, or a need for the detailed explanation.
Cold 90% · Warm 10% · Hot 1% — most of the market isn't ready yet. Content warms it, paid harvests it.
Awareness control — where is the person?
Need & temperature
Content goal
Format & CTA
Levels of need · market temperature — which content per need
Paid funnel — by revenue (which funnel you add)
> €3M / yr → add
Branding & “Big Ideas”
€1–3M / yr → add
Funnels for resource opt-ins
< €1M / yr
Funnels for direct sales calls
Branding — foundation
Authority & trust
compounds across every level of need
the reason cold content converts months later — shared foundation with the Paid map
Tip: click a need for its role, skill, awareness trigger & the most common mistake.
Core idea: Only the hot 1% are ready to buy. Content opens up & warms the cold 90% that paid then harvests.Twin of the Paid-Media map — same awareness spine, organic side.